David’s Bridal sought to use interactive video during the peak summer shopping season for the wedding and bridal sectors:
- Automate the creation of TikTok Collection Ads
- Provides net-new insights into how user interacted with each product in the videos
- Unlock optimizations unique to object-level interaction data taken by consumers
Leveraging KERV’s TikTok integration, David’s Bridal collected net-new, product-level insights that go far beyond TikTok’s off-the-shelf reporting capabilities.
This drove tremendous lift in reach, garnered positive engagement and provided an in-depth look into consumer intent and engagement amongst their target audience: Women 20-40.
- 0.96% CTR (92% higher than overall campaign CTR)
- 16 Million Reach (2x industry benchmark)
- +104% CTR Increase during peak July 4th shopping week (1.04% CTR, +8% over campaign avg.)
Want to know what KERV can do for your video campaigns? Contact us today.