Last Updated: June 11, 2026
This Privacy Policy explains how Grabit Interactive Media Inc. dba KERV (“KERV,” “we,” “our,” or “us”) collects, uses and shares data, and how you can exercise your privacy rights.
KERV is headquartered in the United States and provides digital content classification, contextual analysis, enrichment and analytic solutions to brands, agencies, publishers, and platforms (“Technology”). This Policy applies to personal information we collect through our website at Kerv.ai (“Website”) and in the course of our B2B sales and marketing activities (collectively, the “Services”).
With respect to the personal information that our clients collect from you via use of the Technology (“Service Data”), where permitted by law and as agreed with our clients, we process such information only as a “service provider” or “data processor” (as those terms are defined under applicable data protection laws) on behalf of our clients, who act as the “business” or “data controller” (as those terms are defined under applicable data protection laws). If you are an end-user seeking to exercise rights over Service Data processed on behalf of our clients, please contact the relevant client directly as KERV cannot independently fulfill such requests.
BY USING OR ACCESSING THE SERVICES, YOU AGREE TO THIS PRIVACY POLICY. IF YOU DO NOT AGREE WITH OUR POLICIES, YOU SHOULD NOT USE OR ACCESS THE SERVICES OR PROVIDE US WITH ANY PERSONAL INFORMATION.
Users in certain jurisdictions, such as residents of a U.S. state with a comprehensive consumer privacy law, the United Kingdom, European Economic Area and Switzerland, have specific rights which are set forth in the YOUR RIGHTS, CHOICES AND OPT OUT section below.
The information below may be considered “personal data” or “personal information” under applicable laws in certain jurisdictions.
Information you provide voluntarily when you contact us, request a demo, register for an event, subscribe to communications, or submit a job application. This includes:
Online information collected automatically when you visit our Website, including:
We do not collect payment card details, government-issued identification numbers, or any sensitive personal data from Website visitors. We do not knowingly collect, sell or share personal information about children under the age of 18, as our Website and services are directed at business professionals and not intended for children.
When you make a purchase of a client’s products using the Technology, the payment card details are collected by a payment processor. We do not receive such information directly. The payment processor is instructed to use the information solely to complete that purchase.
The table below describes how we use personal information, our legal basis for doing so (relevant for users in the EEA, UK, and Switzerland), and the categories of recipients to whom we may disclose it.
In some cases, we may de-identify personal information so that it no longer identifies you and use this information for purposes like compiling usage statistics about our Websites. We will use this information in de-identified form and we will not attempt to reidentify it, unless required by law.
Our Website uses cookies and similar technologies (such as clear gifs, web beacons, tags, and similar technologies that work on internet-connected devices) to understand how visitors use this Website and to improve our services. “Cookies” are small text files that may be placed on your device for the purpose of storing data to facilitate and enhance your communication and interaction with an online service.
We use Google Analytics to collect aggregated and de-identified usage statistics. Google Analytics may transmit data (including IP addresses, which are anonymized where required by applicable law) to Google’s servers. You can opt out of Google Analytics tracking at https://tools.google.com/dlpage/gaoptout.
You can manage or disable cookies through your browser settings. Disabling certain cookies may affect the functionality of our Website. Further information on cookies is available at www.allaboutcookies.org.
Cookies we use: We use first party and third party cookies for several reasons. Some cookies are required for technical reasons for our Websites to operate properly, for analytics or other purposes.
We may share personal information in the following limited circumstances:
Service providers: We engage trusted third-party vendors to help us operate our Website and business, including cloud hosting, email delivery, CRM, ad serving, analytics, payment processing, fraud detection and security services. These vendors are permitted to use personal information only to perform services on our behalf and are bound by appropriate data protection obligations.
KERV affiliates: We may share personal information with our affiliated entities for the purposes described in this Policy.
Business transfers: If KERV undergoes a merger, acquisition, reorganization, or sale of all or part of its assets, personal information may be transferred as part of that transaction. We will notify affected individuals to the extent required by applicable law.
Legal compliance: We may disclose personal information when we believe in good faith that doing so is necessary to comply with a legal obligation, respond to a lawful request from a government authority, enforce our agreements, or protect the rights, property, or safety of KERV, our clients, or others.
Non-personal information: We may share aggregated or de-identified data that cannot reasonably be used to identify any individual. We publicly commit to maintain and use the information in its de-identified or aggregate form, and not to attempt to re-identify the information.
We do not collect personal data through this Website and KERV’s services to use for targeted advertising purposes. You may opt-out of being tracked online on other non-Kerv services by certain companies who are listed at http://www.aboutads.info/choices/. If you opt-out, you may still receive advertisements, but they will not be delivered to you by such companies from whom you have opted-out based upon your behavioral data possessed by the companies from whom you have opted-out. The opt-out process through the Digital Advertising Alliance relies upon the placement of an opt-out cookie on your device, and you must repeat this process on each device or if your cookies are purged from your device. Cookie-based opt-outs are not effective on certain mobile services. Users may opt-out of certain advertisements on mobile applications or reset advertising identifiers via their device settings. To learn how to limit ad tracking or to reset the advertising identifier on your iOS and Android device, click on the following links:
iOS – https://support.apple.com/en-us/HT202074
Android – https://support.google.com/ads/answer/2662922?hl=en
The Network Advertising Initiative (NAI) provides information about how to opt out of targeted advertising on your web browser, mobile device, and smart TV or streaming device. For more information on how to opt out of targeted advertising in these different environments, visit the following links:
If you are a resident of California, Virginia, Colorado, Connecticut, Utah, Texas, Oregon, Montana, New Hampshire, Delaware, Iowa, Nebraska, New Jersey, Tennessee, Minnesota, Maryland, Kentucky, Indiana, Rhode Island or another U.S. state that has similar privacy legislation (collectively, “Covered States”), you may have specific rights regarding your personal information under: the California Consumer Privacy Act (“CCPA”), Virginia Consumer Data Protection Act, Colorado Privacy Act, Connecticut Data Privacy Act, Utah Consumer Privacy Act, Texas Data Privacy and Security Act, Oregon Consumer Privacy Act, Montana Consumer Data Privacy Act, New Hampshire Data Privacy Act, Delaware Personal Data Privacy Act, Iowa Consumer Data Protection Act, Nebraska Data Privacy Act, New Jersey Data Protection Act, Tennessee Information Protection Act, Minnesota Consumer Data Privacy Act, Maryland Online Data Privacy Act, Kentucky Consumer Data Protection Act, Indiana Consumer Data Protection Act, Rhode Island Data Transparency and Privacy Protection Act or similar laws in other U.S. states (collectively, “State Privacy Laws”). This section describes the rights that consumers of Covered States have and explains how to exercise those rights. To be clear, these rights are granted only to the extent that Kerv is subject to such State Privacy Laws and you are considered a consumer of Covered State and we are acting as a “controller” or “business” (as applicable) under State Privacy Laws with respect to your personal information. The rights in this section are not intended to grant you additional rights, but only your rights under the State Privacy Laws.
The categories of personal information we process, our purposes for processing your personal information, the categories of personal information that we share with third parties, and the categories of third parties with whom we share it are set forth in the terms of the Privacy Policy above.
In addition to the rights set forth in our Privacy Policy, State Privacy Laws may, depending on your state of residence, provide you with the following rights:
EXERCISING YOUR U.S. STATE PRIVACY RIGHTS.
To exercise any of the rights described above, you may:
Only you, or a person or business entity that you authorize to act on your behalf (an “authorized agent”), may make the requests set forth above. You may also make a request on behalf of your minor child. If you do so, the agent must present signed written permission to act on your behalf and you may also be required to independently verify your identity. If you are an authorized agent or an adult acting on behalf of your minor child, please reach out by emailing to dpo@kerv.ai so we can verify your authority.
In order to protect the security of your personal information, we will not honor a request if we cannot verify your identity or authority to make the request and confirm the personal information relates to you. However, we will process opt-out requests without any additional verification, unless we suspect fraud. The method used to verify your identity will vary depending on the nature of the request. Generally speaking, verification will be performed through technical means of matching your device or identifiers to the data we possess.
We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.
We will make every effort to respond to your request within 45 days from when you contacted us. If you have a complex request, the State Privacy Laws may allow us up to 90 days to respond. We will still contact you within 45 days from when you contacted us to let you know we need more time to respond.
If we decline to take action on a request that you have submitted, we will inform you of our reasons for doing so, and provide instructions for how to appeal the decision. Depending on your state of residence you may have the right to appeal within a reasonable period of time after you have received our decision. If you have this appeal right, within 60 days (or 45 days for residents of Colorado) of our receipt of your appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If we deny your appeal, we will provide you with a method for contacting your state attorney general’s office to submit a complaint to the extent required by State Privacy Laws.
In addition to the above rights, under California Civil Code Section 1798.83 (“Shine the Light”), California residents may have the right to request in writing from businesses with whom they have an established business relationship: (a) a list of the categories of personal data, as defined under Shine the Light, such as name, email address, and mailing address, and the type of services provided to the customer that a business has disclosed to third parties (including affiliates that are separate legal entities) during the immediately preceding calendar year for the third parties’ direct marketing purposes; and (b) the names and addresses of all such third parties. To request the above information, please contact us by email at dpo@kerv.ai. If you do not want your personal data shared with any third party who may use such information for direct marketing purposes, then you may opt out of such disclosures by sending an email to us at dpo@kerv.ai.
If you are located in the European Economic Area (EEA), the United Kingdom, or Switzerland, the following additional provisions apply.
Data Controller: KERV is the data controller of personal information collected through our Website and business activities.
Legal Bases: We process personal information on the following legal bases: (i) performance of a contract or pre-contractual steps; (ii) our legitimate interests, where they are not overridden by your rights; (iii) your consent; or (iv) compliance with a legal obligation.
Data Subject Rights
If you are situated in the European Union, Switzerland, or the UK, under the GDPR, as a data subject, you have the right to:
To exercise your rights under the GDPR, please contact us at dpo@kerv.ai. Please note that in order for you to assert these rights, we may need to verify your identity to confirm your right to access your personal data. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. In order to verify your identity, we may need to gather more personal data from you than we currently have.
Right to Lodge a Complaint: You have the right to lodge a complaint with your local data protection authority. For EU supervisory authority contact details, see https://www.edpb.europa.eu/about-edpb/about-edpb/members_en. The UK Information Commissioner’s Office can be reached at https://ico.org.uk. The Swiss Federal Data Protection and Information Commissioner can be reached at https://www.edoeb.admin.ch.
KERV is headquartered in the United States. If you submit personal information to us, that information may be processed in a jurisdiction where privacy laws may be less stringent than those in your country of residence. By submitting your personal information to us, you agree to the transfer, storage, and processing of such information in foreign jurisdictions including, but not limited to, the United States. Please note that personal information transferred to the United States is subject to access by law enforcement. For transfers of personal information from the EEA, UK, or Switzerland to the United States, we rely on appropriate safeguards in accordance with applicable data protection legislation. Where applicable, we may use model clauses approved by the laws of your jurisdiction (such as Standard Contractual Clauses approved by the European Commission) for cross-border data transfers.
Security: We implement industry-standard technical and organizational measures designed to protect personal information from unauthorized access, disclosure, alteration, or destruction.
Retention: We retain personal information for as long as necessary to fulfill the purposes for which it was collected, to maintain our business relationship with you, or as required by applicable law or regulation. When personal information is no longer needed, we delete or deidentify it in accordance with our data retention practices.
Our Website and solutions may contain links to third-party websites or services. This Policy does not apply to those third-party sites. We are not responsible for the privacy practices of any website or service we do not operate, and we encourage you to review the privacy policies of any third-party sites you visit.
We may update this Policy from time to time to reflect changes in our practices, technology, or applicable law. If we make material changes, we will notify you of any material changes by posting the revised Policy on our Website and update the “Last Updated” date at the top of this page. We encourage you to review this Policy periodically.
For questions about this Policy, to exercise your privacy rights, or to make a complaint, please contact us at:
KERV (Grabit Interactive Media Inc.) Privacy Inquiries: 7800 Shoal Creek Blvd #220W-A, Austin, TX, 78757 Email our Data Protection Officer at dpo@kerv.ai.
Jake Williams is the VP of Brand and Agency Partnerships at KERV.ai. He joined KERV in 2021 as one of the inaugural members of the Brand and Agency Partnerships team. Since then, he has successfully expanded the team of partnership leads and now manages the East Coast portfolio.
Before joining KERV, Jake held a role at GumGum, where he led partnerships with PHD Media. His career began at Digitas, where he worked on the American Express account. Outside of work, Jake has an adorable dog named Luna—after whom one of our conference rooms is named. Fun fact: Jake is a triplet!
Mark Corte is the VP of Brand & Agency Partnerships for the Midwest and West regions at KERV.ai. He leads a team focused on growing KERV’s AI-powered video solutions by showing advertisers how turning their standard video and static creative into interactive, shoppable experiences drives higher engagement, deeper interaction, and higher sales conversions.
Mark has 20+ years of experience developing and executing sales strategies across existing and emerging media platforms. He has built strong relationships with decision-makers and representatives of Fortune 500 brands, as well as leaders in corporate innovation and transformation—relationships rooted from his experience at The Trade Desk, Warner Bros. Discovery, and The Weather Channel. His previous experiences paved his path to a career in streaming and linear video across sports, news and entertainment, as well as OLV, display, programmatic, and data-driven audience-buying solutions. Mark has built trust with his clients and team by prioritizing clear, transparent, and direct communication, and by exemplifying agility, grit, and grace under stress.
Mark lives with his wife and three teenage boys, who have him busy as an unpaid rideshare driver across great Los Angeles. He’s a native Chicagoan—still a fan of all Chicago sports teams, (sans the Cubs)—and an alum of the University of Iowa.
Rich Kentopp is the VP of Product at KERV.ai, where he leads the Product Management team and plays a key role in shaping the company’s technology strategy. Since joining, he has scaled the Product team, built new channels of communication between technology and the business, and partnered cross-functionally to deliver innovative solutions that drive measurable business impact.
With over a decade of experience scaling startups across the health tech, social impact, and ad tech industries, Rich brings a blend of strategic thinking, team-building, and user-centered approach to his work. His leadership is grounded in empathy and clarity—skills shaped by both his pastoral background and formal theological training.
Rich holds a BA in Psychology from the University of Texas at Austin and a Master of Divinity from Fuller Theological Seminary. His time in ministry continues to influence his approach as a technology leader: mission-driven, collaborative, and people-first.
Devin is a dedicated and experienced media sales professional with over 15 years in the digital media space in both North America and EMEA. He most recently headed up the International Team at Adludio, the premier advertising platform for delivering strong creative on mobile devices. Prior to his role at Adludio, Devin worked on the Global Brand Partnerships team at CAA Sports in London, and was International Sales Director at LoopMe where he built out the US West Coast Sales Team from Los Angeles. With a proven track record of new business development and revenue generation, Devin has a multitude of solid relationships with brands and agencies, globally.
He relishes the opportunity to engage with new clients on a daily basis, in order to identify tailored solutions that can drive their desired outcomes. Furthermore, he takes pride in his culinary skills, often experimenting with new recipes and delivering delectable results.
Brad Quinn is the SVP of Enterprise Partnerships at KERV.ai, spearheading collaboration across Publishers, Platforms and Retail Media Networks. Focusing on KERV’s patented metadata, he establishes and leads relationships with content providers and platforms to bring contextual targeting, brand safety and interactivity to life. He works with both US-based and Global partners.
Prior to joining KERV, Brad began his career at Publicis as a Buyer and Planner before moving to Paramount and then Warner Brothers Discovery in Sales & Business Development roles.
Before joining KERV in 2018, David Knight spent over 31 years building software products for large corporations like IBM and Schlumberger, 3-person “garage” startups and everything in between. He’s spent the last 15 years discovering and refining the tools, development process, and necessary culture that create great Engineering teams capable of meeting the special demands of technology driven startups.
Daniel Bloomfield is the VP of Technical Operations at KERV.ai. He oversees the Ad Operations teams, which supports the set-up and trafficking of campaigns across all DSPs and ad servers. His team also investigates and helps resolve discrepancies and ad-related issues.
Before joining KERV, Daniel has had a long career in digital advertising. He began his career working for NBC Universal in 2006, and after moving to Austin, he continued his career by continuing to work with TV publishers on VAST and VPAID ads. In 2014 he began to work in the programmatic ad space.
Daniel has a Bachelor’s of fine arts degree from the Rhode Island School of Design.
Creed Pettit is an entrepreneurial sales executive offering experience in all aspects of solutions selling, team management, negotiation, organizational leadership, go-to-market strategies and momentum driven models. Prior to joining KERV, Creed served as Media & Entertainment Vertical Sales Leader, Global Business Solutions at TikTok.
Karen Germ is a seasoned marketing and communications professional with a nearly 15‑year history serving in leadership roles across the advertising and technology landscape. Most recently, Karen served as OAAA’s VP of Marketing where she implemented industry leading initiatives to elevate and promote the power of OOH for advertisers, agencies, partners and consumers.
Ryan Schoenfeld is currently the VP of Technical Partnerships at KERV.ai, and is responsible for bridging KERV’s robust metadata and ad toolset with tech platforms in the space. Additionally, he spearheads mapping industry infrastructures and systems across ad servers, SSPs, and SSAI platforms, with the ultimate goal of innovating in the most efficient and scalable ways for KERV’s partners. He is passionate about strategy and is constantly looking for net-new solutions that will maximize partner outcomes and amplify results.
Prior to joining KERV, Ryan started his career at a small, local, media-buying agency that was later acquired by LIN Media before undergoing two more acquisitions into Nexstar Broadcasting. During this time, he expanded into management and leadership roles focusing on media buying and programmatic strategy before ultimately joining KERV to lead operational strategy with a focus on media planning and programmatic buying.
Ryan holds a Bachelor’s degree from the University of Texas at Austin and has been leading strategic teams for over ten years.
Bill Roberson is the VP of Creative Strategy and Design at KERV.ai. Bringing over 17 years of experience in the digital space, Bill specializes in Media Buying, Client Services and Ad Operations, including Media Optimization and Publisher development.
Prior to KERV, Bill spent 10 years at Nexstar (Previously Lin Digital and Red McCombs Media). Bill’s intrinsic creativity and exposure to so many specialties within the Media landscape has allowed him to grow into the role he feels he was meant for: leading Creative Strategy and Design.
As KERV.ai’s VP of UX/UI & Design, Grant Gorton brings over 20 years of experience in design and creative direction. Before joining KERV, he specialized in packaging and branding design in Pittsburgh, PA. He then returned to his hometown of Austin, transitioning into digital media, where he built and managed a team of designers focused on creating custom rich media ad units, developing new products, and supporting branding and pitch materials.
Since joining KERV in 2018, Grant has played a pivotal role in shaping the company’s trajectory by establishing and leading a team responsible for its branding and visual identity, event and social marketing, and web design. His team also developed KERV’s sales and marketing materials, spec documentation, and significantly contributed to the creation and design of the company’s comprehensive product offerings.
Currently, Grant primarily focuses on KERV’s higher-level platform products, developing intuitive user experiences and innovative solutions that enable clients to unlock new opportunities and extract greater value from their extensive content and data collections.
Max Ochoa is the Chief Financial Officer at KERV.ai, where he leads the company’s financial strategy and operational planning to support KERV’s continued growth and innovation in AI-powered advertising technology.
Max brings more than two decades of experience spanning finance, legal, and operational leadership roles at high-growth, innovative hardware and software technology companies. Most recently, he served as CFO and General Counsel at Electra, a revolutionary hybrid-electric aircraft company. Prior to Electra, Max held executive leadership positions at Satelles, Alation, Turn, Adify, and TiVo. Earlier in his career, he worked as an associate at Cooley LLP and as an engineer at GE Aircraft Engines.
Max holds an SB in Aeronautics and Astronautics from the Massachusetts Institute of Technology, an MS in Aerospace Engineering from The University of Michigan, and a JD from Stanford Law School. He also serves on the Board of OneJustice, a nonprofit organization focused on increasing access to pro bono legal representation in civil matters for underserved communities across California.
In his spare time, Max enjoys swimming, singing, spirited driving, cooking, and spending time with his family and friends.
Taylor Pate is the Chief Scientist at KERV Interactive, with over 16 years of experience in the advertising and creative industry, known among his peers as a technical and creative powerhouse.
Taylor’s career began in 2008 as an animator and art director, specializing in the design and production of interactive art. He created 3D illustrations for advertisers such as HP and Dell, and developed 3D animations and tools for top video game series including Club Penguin and The Sims.
Transitioning to focus on automation, e-commerce, and software development, Taylor joined LIN Digital in Austin, Texas. Over five years, he built a powerful framework to automate the production of thousands of rich media ads annually, developed high-performance ads for major brands, and led the engineering of PHNX, the company’s order management system that processed millions of dollars in ad campaigns monthly. He concluded his tenure at Nexstar Digital as Director of Engineering, leading a team of over 16 engineers and product managers before taking on his current role at KERV Interactive.
Jay Wolff is currently the Chief Revenue Officer at KERV Interactive, leading global revenue and partnerships. In addition to KERV, Jay is the President of 212NYC, New York’s leading organization for the digital advertising and the media industry. 212NYC’s mission is to build a better advertising industry by providing the programming, tools, and thought leadership to help move the industry forward.
Jay’s expertise in scaling significant revenue and partner growth in the advertising industry spans 20 years. Most recently, Jay served as Chief Revenue Officer of Varick Media, and Chief Growth Officer at Boostr, the first end-to-end SaaS revenue management system for media companies. Previously, as Regional Vice President of SambaTV, Wolff built the revenue organization and east coast market from the ground up to $100M in revenue. Jay has been tapped for industry thought leadership and panel participation by the likes of Mediapost, Ad Age, and Digiday.
Prior to joining SambaTV, Wolff served as Vice President of agency and brand partnerships at PulsePoint; instrumental to the merger of ContextWeb and Datran Media.
Originally from Armonk, NY, Jay holds a BS in Marketing from Syracuse University and a Certificate of Management from the University of Chicago. Jay resides in Rye Brook, NY with his wife, darling daughter, Olivia, and newborn son, Logan.
Dan Bienenfeld is currently the Co-Founder and President of KERV Interactive and a seasoned serial entrepreneur who has built startups for more than 35 years. Before joining KERV he has founded seven startups and architected successful exits for a number of them. For four years, he served as CEO of TimeCard Specialists, which created a cutting-edge time attendance software app that streamlined payroll for union members in the TV, film, and commercial industries. TimeCard Specialists was sold in 2016.
Before that, he was CEO of Total Vision Care for nearly eight years. Total Vision Care built one of the largest mobile diagnostic services in eye care. This service provided ophthalmologists & optometrists with state of the art equipment and licensed technicians right in their own practice to diagnose various eye diseases.
Gary Mittman is currently the Co-Founder and CEO of KERV Interactive and brings more than 30 years in technology and direct marketing, as well as substantial experience in building startups to exit with creativity and agile development. Before joining KERV he held numerous top-ranking leadership roles; Founder & President of Nami Media (which was acquired by Lin/Nexstar Media Group), CEO & Founder of Marina Communications (also acquired), and Vice President of New Business Development – Direct Response at Western International Media leading the team in the new frontier of Infomercials.
Gary brings a decade of experience in the entertainment industry, including managing all tier one acts booking for New York City’s premiere performance nightclub “The Ritz” as its Executive Manager and Booking Agent, Executive Producer of the first MTV concert series “Live At The Ritz”, a Professional Manager at Chappell Music Publishing, and started out as an Assistant to legendary Clive Davis at Arista Records.
Andi Fenster went into the profession of Human Resources 30 years ago, because she believed from a young age that the way you treat your employees is what you get out of them. Her goal as an HR professional has been to help create the type of work environments that inspire folks to want to come to work. She is also a Management/Leadership/Career Coach and her focus is optimizing humans focusing on the mind‑body connection.
“We, each, have tremendous potential and the abilities to level‑up if we choose to understand how to get the support we need to get us there. Helping talent thrive and helping them create success is my reason for doing what I do.”
Marika Roque is currently the Chief Strategy Officer at KERV Interactive, following four years as the company’s Chief Operating Officer. She is recognized for her expertise in digital media, data, and organizational infrastructures, with over 15 years of professional leadership experience. Prior to joining KERV, Marika worked as the Vice President of Digital Operations for Mass², a division of the multi-billion-dollar corporation Nexstar Digital LLC. Before that, she served as Vice President of Digital Media & Activation at LIN Digital and Nexstar, leading several departments while advising leadership on digital strategy during multiple acquisitions, including Media General, LKQD, Yashi, Dedicated Media, Federated Media, etc.
Marika has held senior-level positions with leading agency and digital technology teams in Austin, Texas, including Sizmek and GSD&M, a subsidiary of the Omnicom Group. She also spent several years in Chicago working for FCB Global and Starcom MediaVest Group, a division of the Publicis Groupe. At Starcom, she played a key role in creating the first agency-side programmatic pipelines, contributing to what the industry now refers to as an agency trading desk. Her extensive experience in programmatic advertising dates back to its inception. She also worked on global client strategy and activation for brands like Newell Rubbermaid and their subsidiaries, including Paper Mate and Sharpie, as well as Microsoft B2B.
Marika holds a bachelor’s degree in advertising from The University of Texas at Austin, where she was also a Division I collegiate athlete. Hook ’em.