How Our Technology Works
KERV’s proprietary technology uses cutting-edge image recognition techniques powered by AI and machine learning to identify objects in video better than the naked eye. Using this technology, any video can become an immersive, interactive and shoppable experience.
KERV has the unprecedented ability to not only identify products and objects in video but to actively visually correlate those objects to specific products, product feeds, and link-out URLs. Even without a direct one-to-one match, KERV’s technology can pull in products that most closely fit with the object in view.
Blending all of our algorithms, visual pattern matching, extrapolation and contextual relationship generation, allows us to provide the metadata required to deliver rich user experiences.
Understand consumer attention like never before. Our object-level precisions also allows us to measure active consumer engagement, delivering richer data to optimize video campaigns and create consumer-first, frictionless journeys that shorten the path to purchase.