Challenge
This National Tourism Company wanted to engage their audiences through interactive storytelling and target audiences more intentionally
Solution
KERV and a National Tourism Company partnered to create an interactive hero unit and sequentially retargeting active users
- 6 different DMA all with differing budgets and targeting
Results
This campaign successfully increased awareness and drove foot traffic to core audience, reinforcing strategic messaging
- 210% Sequential Retargeting CTR (above benchmark)
- 2.81% Interaction Rate
- 26.8s Time Spent with Asset