3 Ways Your Video Ad Strategy Can Boost Online Sales This Holiday Season

vector of eyeball, click arrow, play button, shopping cart, and dollar sign

This holiday season your brand’s video advertising strategy should work hand-in-hand with your overall sales goals. The 2018 holiday season yielded $998.32 billion dollars in retail sales. Projections for 2019 suggest that this number will increase to $1.035 trillion dollars this holiday season (a 3.71% YoY increase).

With a shortened holiday calendar, increased demand for free shipping, attraction towards better in-store customer experiences and propensity for multi-channel cost comparison and shopping, brands face the challenge of standing out from their competitors without sacrificing their bottom line. With KERV’s unique, patented, interactive video technology and cutting-edge media buying approach, winning the 2019 holiday shopping season is achievable.

KERV’s Proprietary Technology Maximizes Your Ad Dollars Without Sacrificing Reach

With our one-of-a-kind ability to address multiple messages to a variety of audiences, utilizing KERV technology as a component of your holiday 2019 digital advertising strategy is a seamless solution to address how to maximize your ad dollars without sacrificing value exchanges between your brand and your target consumer(s).

Here’s how KERV can solve three of the biggest obstacles your brand will face this holiday season:

1. One Creative Asset: Multiple Buyer Personas

A single video asset can cost as little as $1,200 to more than $50,000 to produce. Brands typically offer a variety of products that can appeal to any number of buyer personas. Thus, creating one video asset that appeals to your ideal consumer base is often difficult and often limiting to marketing impact. With KERV, you can extend your creative’s story and distinctly customize your consumers’ experience with creative messaging that resonates with each personas’ interests and values on a much deeper level than what they get in a standard pre-roll experience – all within the same video asset.

*See how KERV helped Troy-Bilt reach their core consumers and competitors’ shoppers while building brand awareness among the General Lawn & Garden audience.

2. Multi-channel Consumer Preferences

A consumer survey conducted by Prosper Insights & Analytics last year found that 54% of consumers shop utilizing a multi-channel approach (online and in-store shopping). eMarketer reports that online shoppers were attracted to fast, free or discounted shipping offers and seamless mobile purchase experiences, while Brick-and-Mortar sales were driven primarily by heightened in-store experiences, foot traffic specific promotions and flexible fulfillment options (Buy Online, Pick Up In-Store).

With KERV’s exclusive capability to make every object in your creative interactive, you can differentiate your messaging at multiple touch points throughout to appeal to the multi-channel shopping preferences of your targeted consumers. Even further, contextually relevant objects and/or products within your creative can link out to your social channels and deep-link to drive mobile-app downloads on your customers’ mobile device. To help complete the fulfillment circle, KERV can optimize towards lowering the cost-per-in-store visit, measured by Factual. With this data sync, we can assess the correlation between object-level interaction and the increase to store-based foot traffic, by user.

*Click to schedule a demo.

3. Shortened Holiday Shopping Period

With Thanksgiving occurring one week later than it did last year, differentiating your brand and breaking through category monotony is crucial for meeting and exceeding your end-of-year revenue goals. With only 27 shopping days between Thanksgiving and Christmas, consumers will have one less week to shop than they did last year, which means you will have one less week to stand out from your competitors and showcase why your products should be under their loved ones’ trees this year.

To do that, your brand will need to win the Cyber Five: Thanksgiving Day, Black Friday, Small Business Saturday, Super Sunday and Cyber Monday. With KERV’s proprietary technology, you can curate your creative messaging around your sales promotions and offerings to win each of these key days. Here’s how:

  • Within the same video asset, update your object highlight copy, calls-to-action and click-through URLs to drive consumers to the products and services that are on sale that day.
  • Sequentially target consumers with KERV’d enhanced banner assets that include the products they interacted with in the video asset. Include unique promotions and savings as an added incentive to drive additional purchase consideration.Click to preview our KERV’d video and sequential enhanced banners for Beats by Dre.

Partnering with KERV is easy as 1-2-3!

Step 1: Asset Collection

Upon receipt of your video asset, the KERV team will review your creative and provide an Asset Collection Form that features our recommendations for the calls-to-action, Auto-Populated scenes, KERV’d objects, object keywords and object copy that will drive the best performance towards achieving both the goals of your campaign and exceeding your KPIs for success.

Step 2: Collaboration

Upon review, you will be able to make comments and provide feedback directly within the Asset Collection Form. This process is incredibly turnkey and collaborative! We will answer any questions you may have, provide guidance on the impacts to performance that requested changes could potentially make, and work with you to ensure that the vision that you have for your creative is brought to life.

Step 3: Approve and Launch

You will receive a preview link to your KERV’d video asset for final review. Simultaneously, we will work with you to ensure all first party audience segments and third party tracking pixels are implemented, functioning and ready to go. Then, we can launch your campaign within 48 hours of final approval.

Let’s work together to KERV the world with your unique brand this holiday season.

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Rich Kentopp
VP, Product Management

After his career of being a pastor and touring musician, Rich started his technology career almost a decade ago with many of the KERV leadership at Lin Digital. Since then he has been a Product leader at three different scaling startups, learning how to build valuable products with teams who love to work together.

Devin Monds
Head of EMEA Sales

Devin is a dedicated and experienced media sales professional with over 15 years in the digital media space in both North America and EMEA. He most recently headed up the International Team at Adludio, the premier advertising platform for delivering strong creative on mobile devices. Prior to his role at Adludio, Devin worked on the Global Brand Partnerships team at CAA Sports in London, and was International Sales Director at LoopMe where he built out the US West Coast Sales Team from Los Angeles. With a proven track record of new business development and revenue generation, Devin has a multitude of solid relationships with brands and agencies, globally.

He relishes the opportunity to engage with new clients on a daily basis, in order to identify tailored solutions that can drive their desired outcomes. Furthermore, he takes pride in his culinary skills, often experimenting with new recipes and delivering delectable results.






    Brad Quinn
    VP of Publisher Development

    Brad Quinn is the VP of Publisher Partnerships based out of our NYC office. He has over 15 years of experience across Agencies, Publishers and Tech. At KERV, Brad leads the Partnerships team focused on content providers and distributors. He integrates KERV’s tech capabilities across ads and content to create a real‑time interactive/shoppable experience.

    David Knight
    VP of Engineering

    Before joining KERV in 2018, David Knight spent over 31 years building software products for large corporations like IBM and Schlumberger, 3-person “garage” startups and everything in between. He’s spent the last 15 years discovering and refining the tools, development process, and necessary culture that create great Engineering teams capable of meeting the special demands of technology driven startups.

    Dan Bloomfield
    VP of Technical Ad Operations

    After spending time living in New York and working for NBC Universal’s first digital operations team Daniel moved to Austin in 2009 to further pursue ad tech. During the next decade, he built a career working on interactive video first for Sizmek and then Nexstar. He immediately jumped at the idea to work for KERV and was one of the first to join the company in 2017.

    Creed Pettit
    SVP, Head of Partnerships

    Creed Pettit is an entrepreneurial sales executive offering experience in all aspects of solutions selling, team management, negotiation, organizational leadership, go-to-market strategies and momentum driven models. Prior to joining KERV, Creed served as Media & Entertainment Vertical Sales Leader, Global Business Solutions at TikTok.

    Karen Germ
    VP of Marketing

    Karen Germ is a seasoned marketing and communications professional with a nearly 15‑year history serving in leadership roles across the advertising and technology landscape. Most recently, Karen served as OAAA’s VP of Marketing where she implemented industry leading initiatives to elevate and promote the power of OOH for advertisers, agencies, partners and consumers. 

    Ryan Schoenfeld
    VP of Digital Strategy

    Ryan Schoenfeld’s career started as an intern at a smaller digital media agency while attending the University of Texas. Since then, he has spent over 15 years working in the programmatic advertising/video space.

    Bill Roberson
    VP of Media

    Bill Roberson has worked in the digital space for over 17 years, spanning Media Buying, Ad Operations, Analytics and Optimization, Account Management and now Creative.

    Grant Gorton
    VP of Creative

    Grant has been with KERV as VP of Creative for over 5 years, and has worked as a designer and creative director at agencies and media companies for the last 17 years.

    Michael Fleischman
    CFO

    Michael Fleischman serves as the CFO at KERV Interactive in addition to being an Executive Residence at Progress Partners, a Merchant Investment Bank and Venture Fund. Prior to KERV Interactive, Michael was the CFO and current Board Member at Digital Remedy, a privately-held media execution company supporting agencies, publishers, and brands in navigating the complex adtech landscape of digital success.

    Previous to Digital Remedy, Michael spent 20 years at Cablevision and Rainbow Media Holdings during which he was instrumental in the launch and management of multiple regional sports networks and a number of national cable networks including American Movie Classics, Bravo, The Independent Film Channel as well as the structuring of partnerships with companies including Liberty Media, NBC, Fox/NewsCorp, and MGM. 

    A native of the New York City area, Michael resides with his wife where he enjoys biking, tennis  and spending time with his wife and three adult children.

    Taylor Pate
    CTO

    Taylor Pate serves as CTO at KERV Interactive. Taylor’s experiences in the advertising and creative industry spans 14. He began his career in 2008, working as a designer, animator and art director specializing in the design and production of interactive art. Early in his career, he created 3D character animations and tools for best-selling video game series The Sims while working at Edge of Reality, who developed video games for Nintendo 64, GameCube, PlayStation and Xbox.

    In 2012, Taylor made the shift to work in-house at an online advertising and media services agency, LIN Digital, where he was promoted multiple times in a four-year span. He worked on a variety of online, interactive projects for clients while also developing and automating internal tools and processes. Taylor then spent the next two years working as the director of engineering at multi-platform digital media company HYFN Local, a division of multi-billion-dollar corporation Nexstar Digital LLC.

    Jay Wolff
    CRO

    Jay Wolff serves as Chief Revenue Officer at KERV Interactive, leading global revenue and partnerships, in addition to being the Executive Vice President of 212 NYC, New York’s leading organization for the digital advertising industry. 

    Jay’s expertise in revenue and partner growth in the advertising industry spans 19 years. Most recently, Jay served as CRO of Varick Media, and Chief Growth Officer at Boostr, the first end-to-end SaaS revenue management system for media companies. Previously, as Regional Vice President of SambaTV, Wolff built the revenue organization and east coast market from the ground up. 

    Prior to joining SambaTV, Wolff served as Vice President of agency and brand partnerships at PulsePoint; instrumental to the merger of ContextWeb and Datran Media.

    Jay holds a BS in Marketing from Syracuse University and a Certificate of Management from the University of Chicago. He resides in Rye Brook, NY with his wife and daughter, Olivia. 

    Dan Bienenfeld
    President

    Before co‑founding KERV in 2017, Dan Bienfeld spent the previous 35 years founding six start‑ups in various verticals such as publishing, licensing, med‑tech and ad‑tech. Within these companies, he enjoyed two meaningful exits, which provided him with the ability to continue his passion as an entrepreneur. 

    Aside from bringing together ‘Rock Star Talent,’ his main focus has been raising over $50M, primarily for the startups identified above, as well as creating strategic partnerships. Currently he lives in Westlake Village, CA with his wife and two kids. In addition to his entrepreneurial journey, he also enjoys working out, traveling and an addiction to sushi.

    Gary Mittman
    CEO

    Gary Mittman brings more than 30 years of experience in technology and direct marketing, as well as substantial experience in building startups to exit with creativity and agile development. Before starting KERV, he held numerous top‑ranking leadership roles, including Founder & President of Nami Media (which was acquired by Lin Media/Nexstar Media Group), CEO & Founder of Marina Communications (also acquired), and Vice President of New Business Development, Direct Response at Western International Media (now Initiative Media).

    Gary also brings a decade of experience in the entertainment industry, including managing all booking for New York City’s premiere performance night club, The Ritz, as its Executive Manager and Booking Agent, Executive Producer of the MTV concert series ‘Live At The Ritz’, a Professional Manager at Chappell Music Publishing, and started out as an Assistant to legendary Clive Davis at Arista Records.

    Andi Fenster
    CPO

    Andi Fenster went into the profession of Human Resources 30 years ago, because she believed from a young age that the way you treat your employees is what you get out of them. Her goal as an HR professional has been to help create the type of work environments that inspire folks to want to come to work. She is also a Management/Leadership/Career Coach and her focus is optimizing humans focusing on the mind‑body connection. 

    “We, each, have tremendous potential and the abilities to level‑up if we choose to understand how to get the support we need to get us there. Helping talent thrive and helping them create success is my reason for doing what I do.”

    Marika Roque
    COO & Chief Innovation Officer

    Marika Roque is a top expert in digital media, data and organizational infrastructures recognized with over 15 years of professional leadership experience. Previous to KERV, Marika worked as the vice president of digital operations for Mass2, a division of multi-billion-dollar corporation Nexstar Digital LLC. Prior to Mass2, Marika served as vice president of digital media activation at LIN Digital.

    Marika has held senior-level positions for leading advertising agencies in the Austin, Texas area including Sizmek and GSD&M. She also spent years in Chicago working for FCB Global and Starcom MediaVest Group. While at Starcom, Marika was recognized for her involvement in the creation of the first agency-side programmatic pipelines and what the industry now refers to as an agency trading desk.

    Marika holds a Bachelor’s in Advertising from The University of Texas at Austin, which she achieved while also participating as a former D1 collegiate athlete.