Active Attention Index
The KERV Active Attention Index measures the quality of deterministic user actions as they engage with KERV-powered videos.
Leveraging our proprietary technology and first-party data, our index qualifies user attention based on the time spent and quantity of interactions across video creative.
![](https://kerv.ai/wp-content/uploads/2023/11/Grouped-Header-Images.png)
![Overlay Images](https://kerv.ai/wp-content/uploads/2023/11/Active-Attention-Index-Overlay-1024x741.png)
![Pink Pattern](https://kerv.ai/wp-content/uploads/2023/11/Pink-Pattern.png)
![Yellow Pattern](https://kerv.ai/wp-content/uploads/2023/11/Yellow-Pattern.png)
![Money Icon](https://kerv.ai/wp-content/uploads/2023/11/Moneybag-1.png)
Better Inform Media
Buying Strategies
Buying Strategies
![Magnifying Glass](https://kerv.ai/wp-content/uploads/2023/11/magnifyingglass-1.png)
Deeper Content
Analysis
Analysis
![Gear](https://kerv.ai/wp-content/uploads/2023/11/Gear-1.png)
Smarter In-Flight
Creative Optimization
Creative Optimization
![Smiley Face](https://kerv.ai/wp-content/uploads/2023/11/smileyface-icon-1.png)
Better User
Experience
Experience
How is it scored?
![Graph](https://kerv.ai/wp-content/uploads/2023/11/graph-updated.png)
![Number 1 Icon](https://kerv.ai/wp-content/uploads/2023/11/Number-one-Icon.png)
Interaction Rate
Measures Total number of interactions / impression volume.
Max Score: 25
![Number 2 Icon](https://kerv.ai/wp-content/uploads/2023/11/Number-2-Icon.png)
Time Spent
Measures the active time spent across users who engage and averages that over time.
Max Score: 35
![Number 3 Icon](https://kerv.ai/wp-content/uploads/2023/11/Number-3-Icon.png)
User Intention Score
Measures quality of interactions per engagement with KERV units.
Max Score: 40
KERV: The Only True Action-based Attention Metric
KERV’s Active Attention Index is the only solution that provides granular yet comprehensive insights into the creative elements that drive audience engagement and inform optimal campaign performance.
Standard Attention Tracking
![Computer Graphic](https://kerv.ai/wp-content/uploads/2023/11/black-and-white-computer-graphic-4.png)
- Focused on probabilistic signals or more general ad activity
- Infused with panel data
- Inflated by census data
- Eye-tracking (requires opt-in) monitors site interaction vs. ad interaction
- May block valuable, high-quality inventory
- Not based entirely on actual user-actions on specific ads
Active Attention Metric
![Computer](https://kerv.ai/wp-content/uploads/2023/11/color-graphic-of-computer-4.png)
- Deterministic user intent signals
- Based on intentional user actions across a variety of interactive scenes and objects within specific ad creative
- In-flight optimizations can be made as soon as the campaign launches
- Real-time insights and scoring indexes
- Scene and object-level feedback