Contextual Advertising is Entering the Big Brother House

KERV.ai X Paramount Logo Card

Paramount Australia Breaks New Ground With Complete Contextual Advertising Suite, Advancing Its Leadership In CTV Innovation.

 

Game on! Paramount Australia completes its Contextual Advertising Suite with the launch of Own the Moment and Contextual Ads in Big Brother. Powered by KERV.ai’s advanced scene-level intelligence and FreeWheel’s video ad serving technology, the suite enables advertisers to engage viewers with precision and relevance – right as the action unfolds.

 

Own the Moment and Contextual Ads join Pause to Shop, to complete Paramount Australia’s ad suite, transforming how advertisers connect with audiences by combining premium content with contextual relevancy.

 

“Advertisers have always understood the power of premium content – now we’re giving them unprecedented precision in how they harness it,” said Rod Prosser, Chief Sales Officer, Paramount Australia. “By combining advanced technology with the power of content, we deliver meaningful, measurable connections between brands and audiences. We’re proud to be setting the pace globally in contextual advertising on Connected TV.”

 

Di Ho, National Digital Sales Director, Paramount Australia, said: “Contextual advertising powered by advanced technology isn’t a future promise, it’s here, and Paramount is leading the way. I am thrilled McCain, in partnership with PHD, has signed on as the foundation partner, becoming the first brand in Australia to activate all three contextual solutions in Big Brother for their frozen snacking brand Pickers By McCain.”

 

The suite builds on the success of Pause to Shop, which debuted in MasterChef Australia earlier this year, and exceeded global engagement benchmarks and set a new standard for immersive streaming brand experiences.

 

Marika Roque, Chief Innovation Officer, KERV.ai, said: “Our partnership with Paramount Australia exemplifies how AI, premium content, and creativity can come together to redefine the viewer experience on Connected TV. By harnessing KERV’s proprietary content analysis and metadata signals, we’re unlocking a new medium of content-based engagement on the largest screen in the home, where key scenes within Paramount Australia’s premium content can become instantly immersive and shoppable. Our research shows that 49% of viewers would shop a scene if products were relevant to the content, proving that contextualized commerce and relevance, delivered in an unintrusive manner, doesn’t just enhance storytelling – it drives action. ”

 

The launch of the completed Contextual Advertising Suite marks a milestone in Paramount’s ongoing leadership in premium CTV advertising innovation. Built on a foundation of deep campaign expertise and proven success, it fuels what’s next in streaming. Paramount’s continued investment in technology and strategic partnerships ensures it remains at the forefront of market- leading advertising solutions.

 

Want to know more? Get in touch with:

Vanessa Menser

Communications Manager.

E: vmenser@networkten.com.au

 

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Jake Williams
VP, Brand & Agency Partnerships

Jake Williams is the VP of Brand and Agency Partnerships at KERV.ai. He joined KERV in 2021 as one of the inaugural members of the Brand and Agency Partnerships team. Since then, he has successfully expanded the team of partnership leads and now manages the East Coast portfolio. 

Before joining KERV, Jake held a role at GumGum, where he led partnerships with PHD Media. His career began at Digitas, where he worked on the American Express account. Outside of work, Jake has an adorable dog named Luna—after whom one of our conference rooms is named. Fun fact: Jake is a triplet!

Mark Corte
VP, Brand & Agency Partnerships

Mark Corte is the VP of Brand & Agency Partnerships for the Midwest and West regions at KERV.ai. He leads a team focused on growing KERV’s AI-powered video solutions by showing advertisers how turning their standard video and static creative into interactive, shoppable experiences drives higher engagement, deeper interaction, and higher sales conversions. 

Mark has 20+ years of experience developing and executing sales strategies across existing and emerging media platforms. He has built strong relationships with decision-makers and representatives of Fortune 500 brands, as well as leaders in corporate innovation and transformation—relationships rooted from his experience at The Trade Desk, Warner Bros. Discovery, and The Weather Channel. His previous experiences paved his path to a career in streaming and linear video across sports, news and entertainment, as well as OLV, display, programmatic, and data-driven audience-buying solutions. Mark has built trust with his clients and team by prioritizing clear, transparent, and direct communication, and by exemplifying agility, grit, and grace under stress.

Mark lives with his wife and three teenage boys, who have him busy as an unpaid rideshare driver across great Los Angeles. He’s a native Chicagoan—still a fan of all Chicago sports teams, (sans the Cubs)—and an alum of the University of Iowa.

Rich Kentopp
VP, Product Management

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With over a decade of experience scaling startups across the health tech, social impact, and ad tech industries, Rich brings a blend of strategic thinking, team-building, and user-centered approach to his work. His leadership is grounded in empathy and clarity—skills shaped by both his pastoral background and formal theological training.

Rich holds a BA in Psychology from the University of Texas at Austin and a Master of Divinity from Fuller Theological Seminary. His time in ministry continues to influence his approach as a technology leader: mission-driven, collaborative, and people-first.

Devin Monds
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He relishes the opportunity to engage with new clients on a daily basis, in order to identify tailored solutions that can drive their desired outcomes. Furthermore, he takes pride in his culinary skills, often experimenting with new recipes and delivering delectable results.






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    David Knight
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    Prior to KERV Interactive Michael was the CFO and current Board Member at Digital Remedy, a privately held media execution company supporting agencies, publishers, and brands in navigating the complex ad tech landscape of digital success.

    Prior to Digital Remedy Michael spent 20 years at Cablevision and Rainbow Media Holdings
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    “We, each, have tremendous potential and the abilities to level‑up if we choose to understand how to get the support we need to get us there. Helping talent thrive and helping them create success is my reason for doing what I do.”

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