KERV Interactive’s integration with IRIS.TV lets you organize content strategically so that you can contextually target your ads to relevant inventory at scale.
The video data is ingested and normalized through IRIS.TV.
KERV’s patented image recognition makes it possible for advertisers to contextually target based on:
Logos
Facial Recognition
Place (i.e. cafe, patio, work)
Brand Safety
IAB Taxonomy
With this data, media buyers can truly correlate content with relevant video placements like never before, giving viewers more refined and distinctive experiences and leading to next‑level engagement.
Premium Inventory & Content
KERV processes video content from some of the top inventory sources in the industry, extracting rich contextual metadata for unique targeting opportunities.
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