Monday, October 6th
Beet.TV + IPG Mediabrands Leadership Summit
IPG Mediabrand HQ | 2:35 PM - 2:55 PM
Panel: AI-Powered Retail Media: From Reactive Campaigns to Predictive Commerce
How generative, agentic, contextual and creative AI are reshaping audience targeting, dynamic creative, and real-time optimization across retail media networks.
Speakers:
Jay Wolff
CRO, KERV.ai
Jamie Needham
Senior Customer Marketing
Manager, General Mills
Jeriad Zoghby
Chief Commerce Strategy
Officer, IPG
Beet.TV + IPG Mediabrands Leadership Summit
IPG Mediabrand HQ | 2:55 PM - 3:10 PM
Fireside Chat: Reimagining the New Consumer Journey: Why Brand and Performance Must Merge
How generative, agentic, contextual and creative AI are reshaping audience targeting, dynamic creative, and real-time optimization across retail media networks.
Speakers:
Jay Wolff
CRO, KERV.ai
Maureen Bosetti
U.s. Chief Investment
Officer, IPG Mediabrands
Mike Shields
Moderator, Founder,
Next in Media
The Future is Female Awards
Location TBD | Time TBD
Featuring KERV’s CIO, Marika Roque, as Selected Judge
Marika Roque
Chief Innovation Officer,
KERV.ai
Luma Dinner
Location TBD | Time TBD
KERV’s CEO, Gary Mittman, attending
Gary Mittman
Chief Executive Officer,
KERV.ai
Tuesday, October 7th
Advertising Week Sponsored by TiVo
Media Stage | 10:20am
Panel: Spill the Tea with TiVo: Why Great Advertising Is Actually Great Content
Great advertising is great content. Viewers no longer separate ad breaks from programming—they judge the full experience. This panel brings together leaders from across media and entertainment to explore how advertisers, broadcasters, and streamers are aligning linear scale with CTV precision. The panel will unpack how premium environments, contextual relevance, and consistent storytelling can turn ads into content audiences actively want to engage with. We’ll explore which tools and technologies still deliver real impact, which are losing relevance, and how AI is shaping the next chapter of TV advertising.
Speakers:
Featuring KERV’s SVP, Enterprise & Publisher Partnerships, Brad Quinn
Brad Quinn
SVP, Enterprise Partnerships,
KERV.ai
Craig Chinn
SVP, Advertising Sales,
Americas, TiVO
Jeanine Skaats
SVP, Video Investments,
Spark Foundry
Rick Welch
Advisor, Co-Founder,
Minerva.io, CleanTap.ai
The Streaming TV Summit – Presented by Wurl
Scale Up Lounge | 11:05 AM - 11:30 AM
Panel: Performance at Scale: Overcoming Fragmentation in CTV
Let’s be real: the way we buy ads on streaming TV is overdue for an upgrade. Join Wurl and friends for an afternoon of insightful conversation, fresh perspectives, and zero fluff – all about what’s actually working in CTV right now.
With top execs from brands, agencies, data platforms, streamers, and publishers onstage, you’ll hear directly from the industry’s leading minds shaping the next era of streaming TV.
Speakers:
Featuring KERV’s CIO, Marika Roque
Marika Roque
Chief Innovation Officer,
KERV.ai
Miles Fisher
Senior Director, Strategic
Advertising Partnerships, Roku
Alex Strickland
Sr. Director, Strategic
Relationships, FreeWheel
Mario Diez
CEO,
Peer39
Tom Wolfe
SVP, Business Development,
Viant
She Runs It
UM Headquarters | 12:00-1pm
Panel: Best of the Badass Bosses
She Runs It will host the Best of the Badass Bosses™, a signature event that features some of the industry’s most revered leaders telling their stories, revealing their soft spots, and sharing their strategies during a dynamic conversation that will be followed by a mentoring session over lunch. You can join a table of allies to learn more, compare notes, and hone the subtle art of being a badass.
Speakers:
Featuring KERV SVP, Head of Partnerships, Lauri Baker
Lauri Baker
SVP, Head of Partnerships,
KERV.ai
Sarah Donohue
EVP, Global Managing
Partner, UM
Meredith Herman
Global Head of Marketing
Acceleration, Kenvue