KERV Active Attention Index
The New Industry Standard for Determining True Audience Attention
The KERV Active Attention Index measures the quality of deterministic user actions as they engage with KERV-powered videos. Using KERV’s proprietary technology and data, our index qualifies user attention based on the time spent and quantity of interactions across a video creative. This rich, qualified data set provides a comprehensive understanding of consumer attention and engagement to drive improved campaign performance.
WHAT’S INSIDE:
- An analysis on the current state of attention measurement
- The methodology behind the KERV Active Attention Index
- Use cases for the KERV Active Attention Index