How Interactive Video Takes Shoppable Ads One Step Further

Shoppable Ad Concept KERV Interactive

Today, consumers expect a personalized and visually inspiring experience from brands. Shoppable content is the newest trend amongst digital advertisers, and continues to rapidly grow in popularity from online ads to social media. While shoppable ads can support sales goals, interactive video takes ads one step further to support all aspects of your marketing campaign. 

Interactive intelligence combined with shoppable video has become a necessary complement to any brand’s content integration plan. Marketers are finding that a personalized consumer engagement strategy creates a better and more relevant user experience that further drives brand awareness and affinity.

The evolution of consumer-focused marketing strategies are becoming a significant part of the commerce mix. We are in an age of digital transformation that will change the online viewing experience, and further the adoption of technology and data capabilities for marketing solutions.

Foreseeing this new dawn in the video advertising age, KERV created a patented platform that merges shoppable capabilities with personalization and data-driven consumer intelligence. Thus, creating an all-in-one interactive platform that drives results for digital marketers. 

Unlike other interactive video technologies, “KERVing” a video – wrapping our patented technology over an existing ad to make it interactive – does much more than create a shoppable ad. Interactive video takes standard, static videos one step further, and benefits both consumers and brands.

Interactive Video Benefits Consumers

Consumers are looking for interactive and engaging content from their favorite brands. KERV gives consumers more insight into a brand and its message, allowing users to form deeper connections with a brand. 

Consumers can visit a brand site, product pages, shop and learn about individual items without having to leave the video ad. Bringing a website experience into a video ad not only encourages consumers to lean in and engage with your brand, but also provides layers of convenience that supports the path to purchase.

With KERV’s technology applied, videos become more immersive experiences tailored to engage users and their interests while bringing new levels of brand engagement.

Interactive Video Benefits Brands

Brands are looking for ways to reduce the friction between marketing and purchasing. Interactive video gives brands the unique ability to understand their key audiences and intentions through multiple, curated click-throughs and messaging. Beyond simply making a brand impression, interactive video provides a range of consumer insights that marketers want.

What Makes KERV Different?

1. Object-level Recognition

Built on patented technology, KERV is the only interactive video platform that applies cutting-edge machine learning techniques to quickly identify every object, in every scene of a video, by its curved pixel edges. The ability to granularly define objects allows for brands to include more link-out and engagement opportunities, which significantly elevates performance. 

Object-level recognition allows consumers to interact specifically with any item of interest within a video. Meanwhile, brands to receive more sophisticated optimizations to dig deeper into each creative object and themes that resonate with key audiences. 

2. Enhanced Shoppability

Identifying at the object-level within videos allows brand marketers to provide more shoppable opportunities for consumers per video. Each object is uniquely assigned a custom URL, text and title for consumers to learn and shop. Any object a user clicks is saved in a carousel so consumers can go back and look through everything at their convenience. 

3. Action-based Insights

In addition to standard video metrics, KERV reports on 15+ proprietary engagement metrics to provide brands with the deepest insights that unveil the consumer journey. Video intelligence provides actionable data around how audiences actually engage with a brand. Focusing on specific, qualified metrics provides a higher indication of consumer interest and purchase intention, within user groups, that brands can gather from these data points. 

4. Hyper-targeted Engagement Audiences

Understanding what specific user groups are interested in, or interacting with, allows brands to re-target these individuals with creative that is directly related to their interests. Combining object recognition with interactive insights provides an unmatched level of precision to accurately target consumers, encouraging them further down the purchase funnel. 

Re-targeting from object-level interactions provides more value for marketers, because you can drill down and understand exactly what the consumer is interested in from your video. Traditional in-stream only has one click to gain insights from, which is an inaccurate measure of determining user interest. Long gone are the days of only considering completion and user engagement from a single click within an in-stream experience. 

5. Increased Video Performance and ROI

KERV videos have been tested over 100 million unique users and create interaction and engagement rates that well surpass traditional pre-roll. Campaigns that run with KERV technology prioritize time spent with the video asset and quality engagement with brands. In comparison to traditional in-stream videos, brands can expect:

  • 20X higher user engagement
  • 6X higher interaction rates
  • 5X higher CTR
  • 4X more time spent with your brand

6. Increased Optimizations

With granular data on user interaction, KERV can define and create specific touch patterns, by video, and serve creative, whether video or banners, to encourage future interaction with a brand and its products. Interactive insights are more reliable in terms of assessing purchase intention and consumer interest. Brands are provided with factual information to assist in future creative planning.

No matter your buying preferences, all data metrics are shared for current campaign performance and create intender groups for future campaigns via KERV and other key partners. 

7. Technology for Any Video

Any brand is able to benefit from KERV’s technology, as the technology simply takes existing videos and automatically layers it with interactivity and engagement points. No need to create a specific video to reap the benefits of interactive video. 

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Devin Monds
Head of EMEA Sales

Devin is a dedicated and experienced media sales professional with over 15 years in the digital media space in both North America and EMEA. He most recently headed up the International Team at Adludio, the premier advertising platform for delivering strong creative on mobile devices. Prior to his role at Adludio, Devin worked on the Global Brand Partnerships team at CAA Sports in London, and was International Sales Director at LoopMe where he built out the US West Coast Sales Team from Los Angeles. With a proven track record of new business development and revenue generation, Devin has a multitude of solid relationships with brands and agencies, globally.

He relishes the opportunity to engage with new clients on a daily basis, in order to identify tailored solutions that can drive their desired outcomes. Furthermore, he takes pride in his culinary skills, often experimenting with new recipes and delivering delectable results.

    Brad Quinn
    VP of Publisher Development

    Brad Quinn is the VP of Publisher Partnerships based out of our NYC office. He has over 15 years of experience across Agencies, Publishers and Tech. At KERV, Brad leads the Partnerships team focused on content providers and distributors. He integrates KERV’s tech capabilities across ads and content to create a real‑time interactive/shoppable experience.

    David Knight
    VP of Engineering

    Before joining KERV in 2018, David Knight spent over 31 years building software products for large corporations like IBM and Schlumberger, 3-person “garage” startups and everything in between. He’s spent the last 15 years discovering and refining the tools, development process, and necessary culture that create great Engineering teams capable of meeting the special demands of technology driven startups.

    Dan Bloomfield
    VP of Technical Ad Operations

    After spending time living in New York and working for NBC Universal’s first digital operations team Daniel moved to Austin in 2009 to further pursue ad tech. During the next decade, he built a career working on interactive video first for Sizmek and then Nexstar. He immediately jumped at the idea to work for KERV and was one of the first to join the company in 2017.

    Creed Pettit
    SVP, Head of Partnerships

    Creed Pettit is an entrepreneurial sales executive offering experience in all aspects of solutions selling, team management, negotiation, organizational leadership, go-to-market strategies and momentum driven models. Prior to joining KERV, Creed served as Media & Entertainment Vertical Sales Leader, Global Business Solutions at TikTok.

    Karen Germ
    VP of Marketing

    Karen Germ is a seasoned marketing and communications professional with a nearly 15‑year history serving in leadership roles across the advertising and technology landscape. Most recently, Karen served as OAAA’s VP of Marketing where she implemented industry leading initiatives to elevate and promote the power of OOH for advertisers, agencies, partners and consumers. 

    Ryan Schoenfeld
    VP of Digital Strategy

    Ryan Schoenfeld’s career started as an intern at a smaller digital media agency while attending the University of Texas. Since then, he has spent over 15 years working in the programmatic advertising/video space.

    Bill Roberson
    VP of Media

    Bill Roberson has worked in the digital space for over 17 years, spanning Media Buying, Ad Operations, Analytics and Optimization, Account Management and now Creative.

    Grant Gorton
    VP of Creative

    Grant has been with KERV as VP of Creative for over 5 years, and has worked as a designer and creative director at agencies and media companies for the last 17 years.

    Michael Fleischman

    Michael Fleischman serves as the CFO at KERV Interactive in addition to being an Executive Residence at Progress Partners, a Merchant Investment Bank and Venture Fund. Prior to KERV Interactive, Michael was the CFO and current Board Member at Digital Remedy, a privately-held media execution company supporting agencies, publishers, and brands in navigating the complex adtech landscape of digital success.

    Previous to Digital Remedy, Michael spent 20 years at Cablevision and Rainbow Media Holdings during which he was instrumental in the launch and management of multiple regional sports networks and a number of national cable networks including American Movie Classics, Bravo, The Independent Film Channel as well as the structuring of partnerships with companies including Liberty Media, NBC, Fox/NewsCorp, and MGM. 

    A native of the New York City area, Michael resides with his wife where he enjoys biking, tennis  and spending time with his wife and three adult children.

    Taylor Pate

    Taylor Pate serves as CTO at KERV Interactive. Taylor’s experiences in the advertising and creative industry spans 14. He began his career in 2008, working as a designer, animator and art director specializing in the design and production of interactive art. Early in his career, he created 3D character animations and tools for best-selling video game series The Sims while working at Edge of Reality, who developed video games for Nintendo 64, GameCube, PlayStation and Xbox.

    In 2012, Taylor made the shift to work in-house at an online advertising and media services agency, LIN Digital, where he was promoted multiple times in a four-year span. He worked on a variety of online, interactive projects for clients while also developing and automating internal tools and processes. Taylor then spent the next two years working as the director of engineering at multi-platform digital media company HYFN Local, a division of multi-billion-dollar corporation Nexstar Digital LLC.

    Jay Wolff

    Jay Wolff serves as Chief Revenue Officer at KERV Interactive, leading global revenue and partnerships, in addition to being the Executive Vice President of 212 NYC, New York’s leading organization for the digital advertising industry. 

    Jay’s expertise in revenue and partner growth in the advertising industry spans 19 years. Most recently, Jay served as CRO of Varick Media, and Chief Growth Officer at Boostr, the first end-to-end SaaS revenue management system for media companies. Previously, as Regional Vice President of SambaTV, Wolff built the revenue organization and east coast market from the ground up. 

    Prior to joining SambaTV, Wolff served as Vice President of agency and brand partnerships at PulsePoint; instrumental to the merger of ContextWeb and Datran Media.

    Jay holds a BS in Marketing from Syracuse University and a Certificate of Management from the University of Chicago. He resides in Rye Brook, NY with his wife and daughter, Olivia. 

    Dan Bienenfeld

    Before co‑founding KERV in 2017, Dan Bienfeld spent the previous 35 years founding six start‑ups in various verticals such as publishing, licensing, med‑tech and ad‑tech. Within these companies, he enjoyed two meaningful exits, which provided him with the ability to continue his passion as an entrepreneur. 

    Aside from bringing together ‘Rock Star Talent,’ his main focus has been raising over $50M, primarily for the startups identified above, as well as creating strategic partnerships. Currently he lives in Westlake Village, CA with his wife and two kids. In addition to his entrepreneurial journey, he also enjoys working out, traveling and an addiction to sushi.

    Gary Mittman

    Gary Mittman brings more than 30 years of experience in technology and direct marketing, as well as substantial experience in building startups to exit with creativity and agile development. Before starting KERV, he held numerous top‑ranking leadership roles, including Founder & President of Nami Media (which was acquired by Lin Media/Nexstar Media Group), CEO & Founder of Marina Communications (also acquired), and Vice President of New Business Development, Direct Response at Western International Media (now Initiative Media).

    Gary also brings a decade of experience in the entertainment industry, including managing all booking for New York City’s premiere performance night club, The Ritz, as its Executive Manager and Booking Agent, Executive Producer of the MTV concert series ‘Live At The Ritz’, a Professional Manager at Chappell Music Publishing, and started out as an Assistant to legendary Clive Davis at Arista Records.

    Andi Fenster

    Andi Fenster went into the profession of Human Resources 30 years ago, because she believed from a young age that the way you treat your employees is what you get out of them. Her goal as an HR professional has been to help create the type of work environments that inspire folks to want to come to work. She is also a Management/Leadership/Career Coach and her focus is optimizing humans focusing on the mind‑body connection. 

    “We, each, have tremendous potential and the abilities to level‑up if we choose to understand how to get the support we need to get us there. Helping talent thrive and helping them create success is my reason for doing what I do.”

    Marika Roque
    COO & Chief Innovation Officer

    Marika Roque is a top expert in digital media, data and organizational infrastructures recognized with over 15 years of professional leadership experience. Previous to KERV, Marika worked as the vice president of digital operations for Mass2, a division of multi-billion-dollar corporation Nexstar Digital LLC. Prior to Mass2, Marika served as vice president of digital media activation at LIN Digital.

    Marika has held senior-level positions for leading advertising agencies in the Austin, Texas area including Sizmek and GSD&M. She also spent years in Chicago working for FCB Global and Starcom MediaVest Group. While at Starcom, Marika was recognized for her involvement in the creation of the first agency-side programmatic pipelines and what the industry now refers to as an agency trading desk.

    Marika holds a Bachelor’s in Advertising from The University of Texas at Austin, which she achieved while also participating as a former D1 collegiate athlete.