Over the past couple of years, e-commerce has rapidly accelerated, coupled with an equally swift uptick in demand for personalized digital experiences. To succeed in the evolving online landscape, brands must adapt their commerce strategies to meet these changing consumer expectations — the shopping journey is woven into the online mindset, and the user experience is king.
Marika Roque, Chief Operations Officer at KERV, Jay Wolf, senior vice president of partnerships at KERV and Sarah Clayton, head of commerce, North America at PHD Media, discuss how marketers are approaching the convergence of commerce and digital media in 2022.
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How It Works
KERV’s platform requires no added video production and can ingest MP4/MOV etc. or Vast tags. Through AI/ML the platform will automatically scan video files, dynamically identifying unique objects within a scene in any video. The system then automatically matches object titles, descriptions and link out URLs for each object from product feeds, web pages or an asset file.
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