AI Digital, a full-service, global programmatic consultancy helping advertisers enhance digital consumer experiences with an audience-first approach, has partnered with KERV Interactive, the leading AI powered interactive video advertising platform, to equip advertisers with differentiated capabilities to create and implement interactive and automated campaigns that drive consumer purchase behavior across video and connected TV (CTV).
This partnership is focused on helping brands to unlock the power of video as a performance media channel. Bringing together KERV’s AI-powered technology – which transforms video content into interactive experiences – with AI Digital’s programmatic and trading expertise, brands will get superior performance for video and CTV campaigns through better campaign results and consumer experiences for high-value audiences.
“As video and CTV channels become increasingly crowded, advertisers are struggling to break through the noise and establish meaningful connections with their target audiences,” said Jay Wolff, CRO of KERV Interactive. “Combining AI Digital’s programmatic and trading expertise with KERV AI’s interactive video advertising technology now gives brands the ability to accelerate business outcomes and drive active attention from their static video assets.”
AI Digital’s collaboration with KERV will also extend AI Digital’s Center of Excellence initiative in the streaming category by providing an integrated suite of utilities designed to help marketers navigate and reach the modern streaming consumer and drive them to commerce, across all consumption channels including video, audio and out-of-home (OOH).
“We are excited to be working with KERV and bringing innovation to streaming and programmatic. Streaming is fundamentally changing how people consume media in the home, out of the home and everywhere in between,” said Stephen Magli, CEO and founder, AI Digital. “We can’t think of the consumer solely on video anymore because their consumption is ubiquitous across screens in and out of the home. By capitalizing on turnkey ad formats that drive performance, we are helping brands to collapse the funnel and bring in customers through video and CTV channels in a whole new way.”
Through its optimization, consumer insights and measurement platform, ELEVATE, AI Digital drives greater accountability for client spend and delivers optimized business outcomes with its distinct metric called the Accountability Score – a specifically designed metric to help brands identify growth areas and minimize ad fraud within media plans, and ensure brand safety and address invalid traffic.
With ELEVATE, marketers on average see a 3% reduction in invalid traffic and fraud, a 9% improvement in unique audience delivery, and a 6% increase in brand lift. The platform serves all types of media buys across channels and provides brands with total access across data, inventory, scale, to target and reach consumers at all touch points across their bespoke consumer journeys.
“This partnership with KERV signifies a commitment to our ELEVATE platform reimagining how brands and the industry can capitalize on bringing commerce solutions to programmatic,” said Magli. “AI Digital’s ELEVATE seeks to shift the programmatic definition of success away from traditional metrics of impressions, reach and clicks to more meaningful outcomes such as brand equity and lower funnel actions.”
About AI Digital
AI Digital is a programmatic consultancy that enables an advanced analytics-based and AI-optimized approach to programmatic technology which leads to better business outcomes for marketers. Leading with an audience-first approach, the company helps agencies and advertisers navigate the digital ecosystem by delivering hands-on, unrivaled data and technology access, outcome-based audience strategy, advanced analytics-driven campaign optimization and advanced measurement including detailed, real-time transparent campaign reporting. AI Digital is a priority Amazon Partner with access to over 150+ people-based data sources and in-platform optimization expertise to maximize value of all walled gardens including Google and Amazon’s data and tech stack, along with 10+ DSPs. AI Digital leverages technology through its proprietary platform ELEVATE and the expertise of its world-class, global team to drive a more ELEVATED consumer experience, measurable action, and brand and sales lift for more accountable results. Learn more about AI Digital at www.aidigital.io.
About KERV Interactive
Austin-based KERV Interactive is a digital advertising platform built on patented technology to create shoppable and immersive experiences within video. Using machine learning techniques and AI to drive speed and precision, only KERV’s technology recognizes depth, dimension, and objects in a video in real-time more accurately than the human eye. The platform’s ability to make shoppable video has shown to be successful across the web, mobile, social and CTV. Only KERV delivers a truly unique shopping experience for consumers and brands.
For more information, please visit www.kerv.ai
Check out the original press release here.