Data & Measurement​

Discover Precise, Actionable Insights

KERV expands the data you’re able to capture, creating endless new possibilities. By merging our custom interactive experience and proprietary data, we provide our clients with an entirely new understanding of performance and analytics.
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Data & Measurement

Discover Precise, Actionable Insights

KERV expands the data you’re able to capture, creating endless new possibilities. By merging our custom interactive experience and proprietary data, we provide our clients with an entirely new understanding of performance and analytics.

KERV’s Proprietary Data Points

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(Object) Level-Up Your Data

Data matters. Understanding the story that data tells matters even more. KERV Radius, our proprietary platform, delivers custom reporting dashboards right to you, revealing your audience’s dimensional consumer journey within a video. You’ll get insight into all the standard KPIs plus KERV’s proprietary metrics for a holistic understanding of campaign performance.

Understand Engagement, Down to the Object

KERV’s AI-powered technology identifies any object in a video in near real-time, more precisely than the human eye. With just a few clicks, brands can turn the objects identified in a video into interactive assets. When a viewer clicks on or hovers over a specific object in a video, we report that data directly to you. Get a deeper understanding of the objects and products that drive engagement with KERV’s proprietary object-level data, and use it to optimize campaigns.

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The Deterministic Attention Metric

The KERV Active Attention Index uses proprietary technology and metrics to analyze and score video creatives for true consumer attention. We measure engagement down to individual objects in a video, looking at organic actions taken by the end user and the time spent to determine their level of attention—providing brands with a powerful attention KPI for their campaigns.

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