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Shoppable TV Delivers — But Only When Context and Commerce Align
Shoppable ads aren’t just a trend. They’re gaining real traction with consumers. But as new research from KERV.ai shows, driving measurable outcomes takes more than dropping in a QR code. For brands looking to turn attention into action, contextual relevance and personalization are everything.
Inside the Report:
🎯 Why context is the #1 driver of engagement
Viewers are far more likely to act when the ad fits the moment.
🛍️ How smart vertical strategy unlocks shoppable success
What works for Electronics won’t necessarily work for Beauty. The most effective shoppable ads tailor creative to category-specific behaviors.
📈 What makes full-funnel strategy essential in 2025
58% of shoppers research before they buy. To drive results, shoppable strategy must go beyond the first scan.