1. What is your favorite thing about working for KERV Interactive?
The ability to contribute to daily conversations that change/create such great products. The sense of building something great with a team of strategic thinkers is very rewarding.
Ryan Schoenfeld, director of digital strategy at KERV Interactive
My favorite thing about working for KERV Interactive is the people! As a Seattle native, moving to Texas was a BIG change for me personally and professionally. Some of my best Texas friends are a direct result of KERV and the work I’ve done with my colleagues. It might sound cliche, but the people at KERV are my Texas family and joining this team has been one of the most challenging and wonderful changes in my life. It’s impossible to describe the bliss that comes with finding people that truly “get” you.
Ellen Boucher, product strategy lead at KERV Interactive
I love the technology I get to work with every day, but my coworkers are really what make it for me. I’ve enjoyed getting to know more about each of them, even when working remotely. I’m ready for our next team trivia night!
Susan Butler, support engineer at KERV Interactive
Working for KERV is such an empowering break from the tech industry norm. The culture here encourages you to share new ideas, opinions, and concerns, with the assurance that your voice is recognized at all levels.
Ben Vineyard, unity developer at KERV Interactive
2. What is your favorite element of the technology itself? Why is it so awesome, to YOU?
It’s versatility in data collection, application of the data, as well as the different visual manifestations of the product/data powered by the AI/ML backend.
Ryan Schoenfeld, director of digital strategy at KERV Interactive
My favorite element of the technology is the ability to have multiple and unique link outs to specific products. It might seem simple, but to me, it’s the most important aspect of KERV’s tech. I am a sucker for targeted ads – and I can say with 100% certainty, if West Elm served me a KERV’d video, I would probably end up buying that lamp that has been on my mind for months just because of the ease of path to purchase.
Ellen Boucher, product strategy lead at KERV Interactive
My favorite element is easily the neural nets we’re training and utilizing within Radius. It’s so exciting to get to play (and fight) with cutting edge technology every week.
Susan Butler, support engineer at KERV Interactive
The technology at KERV is a unique crossover of machine learning and ad-tech, using the best from both fields to find a solution that means more to the everyday consumer. This kind of personalization and focus is too often ignored by many other groups in the industry.
Ben Vineyard, unity developer at KERV Interactive
3. How do you see KERV’s technology changing the future?
As consumer mindsets continue to shift more and more to convenience, KERV is uniquely positioned to fuel not only commerce convenience for consumer goods, but also content-based partnerships/sponsorships.
Ryan Schoenfeld, director of digital strategy at KERV Interactive
The amazing thing about KERV’s tech is the ability to change and adapt with users and trends, as they continue to happen and evolve. KERV will change the future of interactivity across video, banners & CTV by continuing to customize the user experience. When a brand wants to showcase their personality, talent, or products, I imagine them turning to KERV to give users the in-depth and personal experiences they crave. I also see KERV changing bad marketing tactics like the ones where you think you’re gonna click through to that shirt you’ve been eying, but instead it goes to all 340 shirts available. Who approves those ads? I don’t have time to look for that shirt between meetings! TIME IS MONEY, PEOPLE!
Ellen Boucher, product strategy lead at KERV Interactive
I see KERV’s technology bringing more relevant ads to users, making the ad experience more pleasurable. No one likes being stuck watching ads for items that don’t relate to us… KERV will set a high bar in the industry for making engaging, tailored ads come to life.
Susan Butler, support engineer at KERV Interactive
What we do at KERV will change the future of advertising by finally giving the consumer a chance to respond – to interact – rather than be spoon-fed a marketing campaign.
Ben Vineyard, unity developer at KERV Interactive
4. What is the most interesting thing you have learned or done while working from home? Can be silly.
That I work better than I would’ve expected with screaming kids in the background.
Ryan Schoenfeld, director of digital strategy at KERV Interactive
I’ve been practicing calligraphy, pickling vegetables, and I got a greeting card organizer. I always say that the older I get, the more myself I feel. Quarantine and working from home has potentially made me age faster, but I’m learning to embrace those pieces of myself. The biggest thing I’ve learned? Don’t let your husband get a mini basketball hoop when you both work from home. He will drive you insane. This I promise you. He is literally dunking on it as I type this.
Ellen Boucher, product strategy lead at KERV Interactive
Not silly: Took up making mechanical keyboards for my quarantine hobby! I just need a few keycaps and my first board will be completed. [can give photo or two] Not silly, not tech: Started doing small, abstract watercolor paintings to mail to my friends and family. I’ve been using Steramine tabs in my painting water (water sterilization tabs) to “mark” the time. [can give a photo or two] Silly: I’m babysitting some office furniture, so it doesn’t get lonely. The giant, oversized bean bag chair has made friends with my cats. [can give a photo or two] (you also have permission to steal any photos you want off my instagram: @clevrcat)
Susan Butler, support engineer at KERV Interactive
With all of this working from home, social isolation, and worry for the future, I realized that the only thing I truly need in life is a comfy pair of sweatpants.
Ben Vineyard, unity developer at KERV Interactive