Bridging the Gap Between Performance & User Connections
KERV Interactive, a multi-award-winning interactive video company revolutionizing the performance of digital advertising with its patented technology, partnered with Adweek on Wednesday, May 27 to host a dynamic webinar in an effort to help viewers better understand how to strategize for interactive video campaigns.
COO, Marika Roque, along with VP of Media & Client Strategy Bill Roberson, started by walking attendees through new data compiled on current interactive video trends during the COVID-era, split up between gaming, tech and food/beverage verticals. The data reveals that interactive video is outperforming standard video campaigns even more than prior to the pandemic timeline.
Viewers were then guided through three unique real-life case studies, showcasing how KERV, along with their clients, were able to effectively increase performance, interaction rates and overall time spent with their brands—focusing additional time on the strategies that were used to achieve the final results.
The webinar was catered more around educating viewers on best practices and future recommendations versus simply toting outright performance. The true benefit of interactive video is the ability to focus your campaign feedback, creative variations, as well as messaging, in a much more granular and refined manner.
Knowing that interactive video is still a relatively new concept in practice, KERV wants to enlighten clients and brands to consider video campaign performance with a whole new perspective.
The webinar had 1,000+ registrants, 370+ viewers, and was centered around educating viewers on best practices and future recommendations versus simply touting outright performance. Viewers were also guided through case studies, demonstrating how KERV effectively increased performance, interaction rates and overall time spent with brand.
Interested in learning more? Use the links below to access the full webinar, or download the presentation PDF.
For a static version of the presentation, click here. To learn more, please contact Jeannine Jacobi of Fresh PR at 323-903-7063 or jeannine@freshpr.net, or visit https://kerv.ai.
Acerca de KERV Interactive
Con sede en Austin, Texas, KERV Interactive es la empresa de tecnología de vídeo interactivo más avanzada del mundo y está revolucionando el futuro de la interacción con el vídeo a través de la narración dimensional. La plataforma de publicidad digital de KERV se ha desarrollado a partir de una tecnología puntera y patentada, y aporta un valor extraordinario a las marcas, las agencias y los equipos creativos y de ciencia de datos al crear conexiones entre la audiencia y la marca dentro del vídeo como nunca antes se había hecho. Aprovechando técnicas innovadoras de aprendizaje automático e inteligencia artificial con una velocidad de procesamiento inigualable, la tecnología de KERV reconoce la profundidad, la dimensión y los objetos dentro de un vídeo con la misma precisión que el ojo humano. KERV permite que cada fotograma de cada escena de cualquier vídeo digital se convierta en una experiencia inmersiva e interactiva para los consumidores.