KERV.ai, a player in video analysis, performance, and monetization, has announced the appointment of Joshua Koran to Chief Product and Technology Officer. In this role, Koran will lead KERV.ai’s global product and technology team, accelerating the company’s mission to redefine how consumers engage with content across Connected TV (CTV), streaming, and digital media.
Koran, based in Silicon Valley, brings more than 30 years of global adtech leadership experience across organizations such as InMarket, Criteo, Zeta Global, Sizmek, Turn, AT&T AdWorks, and ValueClick. Over the course of his career, he has been granted 26 patents related to digital marketing, audience intent intelligence, and content optimization technologies, was a multi-year winner of the IAB Service Award, and served as a board member at NAI for several years. As part of his policy advocacy to improve online experiences, he co-architected the AdChoices and TCF programs for improved consumer signaling of their online personalization preferences. He currently chairs the governance working group for AdCP, an emerging decentralized agentic framework designed to help shift billions in advertising spend back toward media owners from today’s dominant walled gardens.
This leadership appointment comes as brands, publishers, and platforms increasingly seek more contextually intelligent, measurable, and outcome-based brand experiences across all screens. KERV.ai is helping lead this evolution by analyzing video content at the scene and moment level – pinpointing when viewer attention peaks and intent signals emerge, then matching those moments to relevant brands, products, and interactive commerce experiences.
In this role, Koran will lead the development and execution of the company’s next-generation of patented AI-powered products that deliver enhanced performance for advertisers and net-new monetization opportunities for media owners. Under his leadership, KERV.ai plans to accelerate the development of its contextual enrichment and creative solutions, in addition to investing in advanced media planning, analysis, and optimisation agents that provide greater signal transparency to improve strategy recommendations and natural-language reporting across premium video environments. This appointment reinforces the company’s commitment to operational excellence, product innovation, and customer success in an ever-evolving media landscape.
“I am thrilled to be joining KERV.ai at this crucial ecosystem inflection point,” said Joshua Koran, Chief Product and Technology Officer, KERV.ai. “KERV.ai is the undeniable leader in transforming passive video into interactive commerce by identifying high-value moments that align to consumer intent. I was drawn to the company by its culture and people. The atmosphere is a rare balance of kindness and drive, essential qualities to building both strong teams and innovative technology. I look forward to accelerating the growth of KERV.ai’s clients, as we automate the future of connected commerce.”
“The rapid shift towards more intelligent, measurable ad experiences has redefined how audiences engage and connect to content,” said Gary Mittman, CEO, KERV.ai. “ Joshua will help us unlock true commerce and advertising interactivity within and around the viewing experience at scale. As TVs increasingly adopt the same dynamic functionality that consumers expect from the web, Joshua’s expertise across media, adtech, and data will help accelerate our ability to continue delivering the next generation of immersive, shoppable, and outcome-driven advertising experiences across any screen.”
This announcement comes on the heels of KERV.ai’s Moment Match Engine launch and partnership with Canela Media, further demonstrating the company’s commitment to innovation, strategic growth, and global expansion.
Read the article on Advanced Television.