Patented technology inserted relevant QR codes seamlessly for global golf company
KERV Interactive, the multi-award-winning interactive content and data company revolutionizing the performance of digital advertising with its patented technology, recently used its Connected TV product, “KERV TV”, to boost consumer engagement with a prominent golf brand.
KERV’s custom, dynamic setup generated both interactions and earned time spent with CTV ads, utilizing QR scans as the call to action. KERV was able to understand QR scan rates, by audience, down to the program users watched. For example, users who watched the Masters Tournament and British Open scanned more frequently than any other audience.
By analyzing consumer viewing patterns, KERV dynamically optimized the look and feel of the QR code aesthetic and increased how frequently they were scanned. These dynamic elements drove 50% of the overall campaign’s QR scans, while Kerv’s introduction of the sequential endframe feature yielded an increase in total consumption time that exceeded the creative’s length by 39% and doubled the QR scan frequency. This led to a week-over-week scan rate from the campaign’s start to finish of over 267%; the CTV product generated 24,000 additional minutes with the brand.
“Our powerful CTV product can significantly increase consumers’ time with a brand,” notes Marika Roque, COO of KERV. “This level of customization and data analysis harnesses the potential of interactive advertising.”
Para obtener más información, ponte en contacto con Jeannine Jacobi, de Fresh PR, en el 323-903-7063 o en jeannine@freshpr.net, o visita https://kerv.ai.
Acerca de KERV Interactive
Con sede en Austin, Texas, KERV Interactive es la empresa de tecnología de vídeo interactivo más avanzada del mundo y está revolucionando el futuro de la interacción con el vídeo a través de la narración dimensional. La plataforma de publicidad digital de KERV se ha desarrollado a partir de una tecnología puntera y patentada, y aporta un valor extraordinario a las marcas, las agencias y los equipos creativos y de ciencia de datos al crear conexiones entre la audiencia y la marca dentro del vídeo como nunca antes se había hecho. Aprovechando técnicas innovadoras de aprendizaje automático e inteligencia artificial con una velocidad de procesamiento inigualable, la tecnología de KERV reconoce la profundidad, la dimensión y los objetos dentro de un vídeo con la misma precisión que el ojo humano. KERV permite que cada fotograma de cada escena de cualquier vídeo digital se convierta en una experiencia inmersiva e interactiva para los consumidores.